Overview
Corporate site for Critical Minerals Tomorrow, a strategic advisory firm working in critical minerals, rare earths, and battery metals. The brief was a clean professional presence with strong SEO, built on Next.js for static generation and good Core Web Vitals.
The Problem
Lee Constable needed a professional web presence that read as credible in a specialist sector, brought in clients through organic search, and explained what the firm actually does.
The Approach
Clean, authoritative layout with a clear information architecture. Technical SEO across the board: schema markup (Organization, Person, Service), meta tags, Open Graph, XML sitemap. Google Search Console and Analytics wired in. Images optimised and Core Web Vitals tuned.
Outcome
Strong organic visibility for the target keywords in the critical minerals space. The site reads as credible to prospective clients, and the load times and mobile behaviour have held up under real traffic.
