Overview
Corporate website for Critical Minerals Tomorrow, a strategic advisory firm specialising in critical minerals, rare earths, and battery metals. The site establishes professional credibility through clean design, comprehensive content, and strong SEO performance. Built with Next.js for static generation and optimal Core Web Vitals.
The Problem
Lee Constable needed a professional web presence that would establish credibility in the specialised critical minerals sector, attract potential clients through organic search, and clearly communicate the firm's expertise and services.
The Approach
Designed a clean, authoritative layout with clear information architecture. Implemented comprehensive technical SEO including schema markup (Organization, Person, Service), meta tags, Open Graph, and XML sitemap. Integrated Google Search Console and Analytics. Optimised for Core Web Vitals with image optimisation and efficient loading.
Outcome
Achieved strong organic search visibility for targeted keywords in the critical minerals sector. The professional design and clear messaging successfully established credibility with potential clients. Fast loading times and mobile responsiveness improved user engagement.
